Overview
Program
Agenda
Speakers
Who Should Attend
Registration
Sponsorships
|
 |
Opportunities & Trends in Health Marketing
With growing affluence and awareness, the need for healthy living is a dominant trend amongst Indian consumers. This has spawned business opportunities worth several billions of dollars for a wide range of products and services, such as:
- Functional foods and beverages
- Skin and oral health related personal care products
- Alternate OTC medication: such as ayurvedic and homeopathic
- OTC formulations
- Regular health check-up services
- Fitness centers and spas
- Sports and fitness gears
- Hospitals and medical tourism
The opportunity exists for products and services across the socio-economic spectrum: from the bottom of the pyramid to the super affluent segments.
How can marketers and communicators tap into this big opportunity? What is the best way to segment the health seekers? Which claims are likely to hit bulls-eye and which ones will fall on deaf ears? How to sharply position brands in this arena to achieve success?
The Economic Times in association with Brandscapes Worldwide has launched the first Health Marketing Conclave, a forum and workshop focusing on opportunities and trends in Health marketing in India.
The Conclave will be the meeting ground of researchers, marketers, and communicators across a wide variety of health related products and services. The conclave will ask the right questions, find the right answers, and help you learn the right skills to tackle this big health marketing opportunity.
|
| TOP |
Conference Agenda and Workshop Details Download Program Details 
|
- Health marketing opportunities, issues, and challenges in India
- Global Best Practices On Health Marketing
- Understanding Consumers: segmenting the health seekers
- Differentiating the P’s of Health marketing
|
| TOP |
Speakers Download Speakers List
The conclave will be addressed by CEOs of banks and financial institutions, policy makers, and experts, along with key representatives from the government, Senior management representatives.
To suggest a speaker, contact Ms. Vidhya Mani at
Vidhya.mani@timesgroup.com or call +91 98207 37710 |
| TOP |
Who Should Attend
Times Grey Cell invites the following:
- CXOs
- Marketing and Brand Heads from Health-related industries like Pharmaceuticals, FMCG, Retail, OTC Pharma, etc.
- Marketing, Brand, or Research Professionals
- Creative, Advertising, and Media Professionals
- Government officials
|
| TOP |
Sponsorships
The Economic Times Health Marketing Conclave will serve as an effective outreach platform to position your brand amongst industry leaders and peers. Leveraging The Times Group media channels, we can customize the sponsorship to suit your marketing and business needs.
For sponsorship details or to request for a proposal,
contact Mr. Rituraj Bidwai at
rituraj.bidwai@timesgroup.com or call +91 98196 35858
|
| TOP |
| |
|
|
